Children design tote bags in honor of Martin Luther King Jr. Day to support Wilberforce University

  • Avery Dennison RBIS has collaborated with the Black Employees Resource Group at Avery Dennison to commemorate Black History Month and Dr. Martin Luther King Jr. Day.
  • During 2021 Avery Dennison held a Children’s Art Competition named Unity in Diversity focused on learning from the legacy of Martin Luther King.
  • The winning artwork has been placed on tote bags that are available to purchase online. All proceeds will go to Wilberforce University.

In honor of Martin Luther King Jr Day, on January 17th, Patched Together, Avery Dennison’s not-for-profit brand, releases a collection of tote bags designed by its employees’ children.

Students at Wilberforce University showcase the tote bags available for purchase.

The children crafted their unique interpretations of Black History Month, to celebrate the life of this great man. The winning bags feature powerful quotes from Martin Luther King including: “I look to a day when people will not be judged by the color of their skin, but the content of their character.” 

The bags retail at $25 with proceeds going to Wilberforce University, in Wilberforce, Ohio, the United States’ oldest private, historically black university, owned and operated by African Americans. 

This collection evolved out of a children’s art competition held by Avery Dennison’s Black Employees Resource Group. 

 

To commemorate this project, a giant patchwork featuring all of the winners’ artwork will be displayed in the Avery Dennison Mentor office, Ohio.

 

All proceeds from each tote bag sold will be donated to Wilberforce University. 

When reflecting on this campaign, Vic Riches, Creative Design Specialist, says: “We are so moved by the creativity of each young artist. The depth of thought behind the drawings shows just how much the legacy of Martin Luther King Jr. is profoundly relevant in the minds of young people today.”

 

Adding to this, Jennifer Hairston, Corporate Environmental, Health & Safety Manager and co-chair of BERG, Avery Dennison, says: “The Black Employee Resource Group was established to promote Avery Dennison’s value of diversity by driving greater inclusion of self-identified African American/black employees across the organization.  

 

“We know we can accomplish this by building a strong support network, bridging cultural gaps, and creating allies with all employees. This project - in partnership with BERG, Avery Dennison families and the RBIS business - is a perfect example of the impactful network at Avery Dennison.”

 

For more information and to purchase a tote bag please click here. 

 

If you would like to learn more about Wilberforce University, click here.

About Avery Dennison Retail Branding and Information Solutions

Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit https://rbis.averydennison.com/en/home.html